PANORAMA della Costa e delle Isole di DALMAZIA

For a while, I was looking for one special item on Dalmatian history. It was a PANORAMA
della Costa e delle Isole di DALMAZIA or Panorama of the coast and islands of Dalmatia. Full title being PANORAMA della Costa e delle Isole di DALMAZIA nei viaggi dei Piroscafi del Lloyd Austriaco Disegnato per ordine dello Stabilimento suddetto da Giuseppe Rieger TRIESTE, LITOGRAFIA DI B. LINASSI, 1850. And I finally got it!

Basically, an illustrated view of the Dalmatian coast from Pula to Budva. Unique in its form but also importance. Fantastic document showing all the majestic beauty of this special part of the world!

Lloyd Austriaco

Lloyd Austriaco or Austrian Lloyd was founded in 1833, by 19 sea transport insurance companies, banking houses and numerous individual shareholders. It was named after the more famous British Lloyd. On 20th if April 1836. the steam-navigation department was introduced, and that same year the department decided to build six steamships. That is why 1836 is mostly considered the year the company was founded. The company was very privileged at Austro-Hungarian court and that helped ruin the sailing fleets of Dalmatian towns. Their steam ships were modern and had no competition in obsolete tall ships.

Dampfer Graz Lloyd Trietino
Dampfer Graz
Austian Lloyd coat of arms

In 1849, the company inaugurated its flagship “Vorwärts”. The name of the ship (lit., steaming ahead) became the motto of the company.
The Suez Canal was opened in 1869, allowing the “Austrian Lloyd” to launch lines to Bombay (1869), Colombo (1879), Singapore and Hong-Kong (1880). In 1886, the company operated the total of 86 ships. Until 1881 the company was privileged for coastal lines. In period 1872-1891 it changed its name to Austro-Hungarian Lloyd.
The “Austrian lines” started operating leisure cruises in 1907 and moved its headquarters from Trieste to Vienna the same year. The inauguration of the line to Shangai in 1912 was the last important fact of the early history of the company, which was suppressed in 1918. After the War, it was given to Italy where it operated under the name of Lloyd Triestino.

Poster for Trieste and Dalmatian coast
Classic poster of the time

End of an Era

There was no Austrian deep-sea shipping company between the two World Wars. The “Austrian Lloyd” was recreated under the name of “Oesterreichischer Lloyd Ship Management” in 1951. Its first fully-owned ship, MS Arlberg, was launched in 1978. The company has now offices in Austria, Germany, Cyprus, Malta, Greece and Lebanon.

The company’s name was changed to Lloyd Triestino in 1919, when Trieste became a part of Italy. By the end of the 1930s, Lloyd Triestino, with its offshoot Marittima Italiana, was once again a major world shipping power, owning a fleet of 85 vessels. The company was crippled by the devastation of World War II. During the war, Lloyd Triestino lost 68 ships and 1,000 sailors.

Steamer in the storm

Lloyd Triestino entered into a partnership with Taiwanese shipping giant, Evergreen Marine, Corp., in 1993. On March 1st, 2006, Lloyd Triestino’s name was changed to Italia Marittima. Ship names are gradually being changed from the prefix “LT” to “Ital” to reflect this change (e.g., LT Cortesia and Ital Contessa). And that was the final end of once great Adriatic shipping company. Here is more on the company and its great art:

Dalmatia and the Panorama

Obviously, the Dalmatian coast was the initial and the most important location of this company. In 1870. the company had about 80% of Croatian staff and that number was always quite big. The Damatian coast was not always friendly and the sailors depended on maps but also on these panoramas no matter how unreliable look to us now. I wrote about one accident in Šibenik when one of Lloyd’s ships sunk in the very harbor:

The images of this panorama were printed on 168×245 mm paper, and put together into a 11,85 m strip by sticking. The strip was folded into 41 leaves and bound in cardboard cover.

This one is now in Dalmatia!
Herceg Novi
Motif from Boka Bay

In general, this is one of the best representations of our coast from 19th century and a fantastic document preserving one more romantic era. The detail is fascinating! Nevertheless, a great addition to my fine collection of unique maps and graphics on Dalmatia.

One Comment Add yours

  1. Anna says:

    So interesting!